ChatGPT Ads
Launch and measure ChatGPT Ads for companies registered in Europe and the US
And visibility inside ChatGPT and Perplexity answers for everyone else
Since August 31, 2026 the OpenAI Ads Manager accepts businesses from 52 countries, and since September 4 it works in Europe. I launch ChatGPT Ads for founders with EU and US entities and do the part the built-in OpenAI agent skips: eligibility of the company and the site before the first dollar, measurement that reconciles with your analytics, and a go or no-go decision with numbers by day 42. 14 years in performance marketing, paid search since 2013, around 500 million rubles of ad budget managed.
What happened
On February 9, 2026 OpenAI started ads in the US for large brands with a 200,000 dollar minimum. On May 5 the self-serve manager opened with no minimum. On August 24 ads went live in 31 European markets, and on August 31 registration opened for Europe, India and the Middle East. Ad revenue reached a 1 billion dollar run rate in under 200 days.
One format, a card under the ChatGPT answer. Title up to 50 characters, body up to 100, a square image, a link. There are no keywords. You describe in plain words the situation a person is in when your product makes sense. Early advertisers report 3 to 5 dollars per click in e-commerce and 8 to 18 in software. OpenAI publishes no benchmarks of its own.
Who it fits, and who is locked out for now
Accounts open only to companies registered in one of 52 countries: the EU and Switzerland, the UK, the US, Canada, Australia, India, Brazil, Mexico, Japan, Korea and 11 countries in the Middle East and North Africa. Russia, Kazakhstan, Armenia, Georgia, the UAE, Turkey and Israel are absent from the list, checked on September 2, 2026.
If your entity is on the list, we go into ads. If it is absent, the second door is open: organic visibility in ChatGPT and Perplexity answers, where the country of registration plays no role.
Ads show only to Free and Go users. A buyer on Plus never sees them. For B2B that means a qualification test of 5 to 15 thousand dollars, and scale comes after it. The channel works best where people research before buying: beauty, home goods, electronics, apparel with an average order above 80 euros, online education.
What I do
1
ChatGPT Ads Readiness Check
290 dollars, 3 business days
A 6 to 8 page document and a 20 minute call. Inside:
- entity and vertical eligibility, risk of manual review
- OpenAI bot access to your site, with exact lines for robots.txt and bot protection. A blocked bot fails moderation silently, the most common reason behind "nothing works"
- pixel and Conversions API setup for your stack, UTM scheme per ad group
- a map of 12 to 15 situation descriptions across the 6 stages of the buying journey, from the first question to checkout
- minimum test budget and the threshold where results become readable
Sold without an ad account. We can start tomorrow.
2
Founding partners
5 seats until September 30, 2026. 900 dollars a month, 6 weeks
Readiness check, account launch, 2 to 3 ad groups, up to 12 creatives, measurement, weekly blended reports, 1 holdout experiment. Media budget is separate, from 3,000 dollars for 6 weeks, part of it may be covered by the OpenAI starter credit for new advertisers.
Guaranteed: launch within 10 business days after verification, working measurement, a go or no-go decision with numbers by day 42. Not guaranteed: ROAS, cost per lead, volume. If moderation rejects the campaign because of my mistake, a month is free.
The price is half the market rate because you grant the right to a public case study with anonymized numbers and a short video testimonial. That is half of the payment, and I count it that way.
3
Visibility in ChatGPT and Perplexity answers
Check 390 dollars, sprint 1,500 to 2,500 dollars
For companies outside the 52 countries and for anyone not ready for ads yet. Where your brand appears across 20 buying queries, who appears instead, what to fix in content, markup and bot access.
Why me
Paid search since 2013, around 500 million rubles of ad budget over the career, 3 to 5 million rubles a month on the larger accounts. Facebook and TikTok buying for US and European markets. Cost per lead cut from 1,000 to 150-200 rubles by moving budget from search to display networks. Revenue of a national chain up 30 percent in 2 months through local geo targeting. Certified VK Ads expert, about 500 people hold that status on the whole platform.
The main pain of early ChatGPT advertisers is measurement. The dashboard shows 120 clicks, analytics sees 8 sessions, the rest lands as direct traffic. I tag every ad group, install the pixel and Conversions API before the first dollar, and read results through a blended model with a holdout. Then the day 42 decision rests on numbers.
Request a readiness check
FAQ
Can I advertise on ChatGPT from Russia or Kazakhstan?
Not yet. Accounts open by country of registration, and neither is on the list of 52, checked on September 2, 2026. A company registered in Estonia, Germany, Spain or the US qualifies.
How much does a ChatGPT ad click cost?
Early advertisers report 3 to 5 dollars in e-commerce and 8 to 18 in software and finance. OpenAI recommends a starting bid of 3 to 5 dollars, and bids under 3 often lose the auction.
What budget does a test need?
The first signal shows at 1 to 3 thousand dollars. A decision you can trust costs 5 to 15 thousand over 2 to 4 weeks. Under 2 thousand I decline, there is nothing to count.
How does targeting work without keywords?
You describe the situations and questions where your product makes sense, and OpenAI matches them to the topic of the conversation. Volume is not forecast in advance, and user prompts are never shown to advertisers.
Why 900 dollars for founding partners when the market charges 3 to 5 thousand?
Because the first 5 clients grant the right to a public case study. That is payment in data, and I count it that way.
What if there is no result?
By day 42 you get the numbers and a decision to stop. That is a result too, and it costs less than 6 months of hope.